Securing an Inc. feature for Word of the Day, the app acquired by a Silicon Valley VC

We secured a feature in Inc. for Word of the Day. The plan was clear: to find the right author – someone who writes about unusual words in English – and pitch them a story that would resonate. We found the match, made the pitch, and the publication went live within 2 months.

Read the article at Inc.

Word of the Day is a vocabulary-building companion app. An interesting fact: the team had a habit of calling users for feedback. One of those calls turned out to be a Silicon Valley VC – who liked the product so much he acquired the app for $865,500 and joined as co-founder. Not our doing – but a good reminder of what happens when you actually talk to your users.