Getting a deep tech product into a Ukrainian pop star's music video – and turning it into a media story

This case started with an idea we brought to the table: attach a deep tech product to something massive and culturally relevant. During a brainstorm, Eurovision came up first. That sparked something – the founder remembered a connection to a producer working with one of Ukraine's biggest pop stars. From there, the client ran with it – proposing a real neuromarketing study on her upcoming music video; they reached out, she said yes.

Using EEG headsets, eye-tracking, pulse and GSR sensors, the client team measured how a focus group responded to every scene and every lyric – identifying what landed and what needed rework. All recommendations made it into the final cut. The study itself became the story – and landed in media.

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